Cold outreach on WhatsApp is different from email. People are more personal here. Here is what actually works.
Why WhatsApp Works in India
India has over 500 million WhatsApp users. Business owners check WhatsApp throughout the day — often more than email. A well-crafted WhatsApp message gets read within minutes, not days.
The Script That Works
"Hi [Name], I found your [business type] on Google Maps in [city]. I help local businesses get more customers through their own website. Would you be open to a quick 5-minute call this week?"
Why This Works
- Short — respects their time
- Specific — mentions their actual business
- Low commitment ask — 5 minute call, not a sales pitch
- Clear value — more customers
Follow Up Once
If no reply after 3 days, send one follow up: "Hi again, just checking if you saw my message. No worries if not a good time." After that, move on. Persistence is good, spam is not.
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