Running a digital marketing agency means constantly finding new clients. Here is how to build a consistent pipeline using LandSea.
The Best Targets for Digital Marketing
The best clients for digital marketing agencies are businesses that are spending money on advertising but not tracking results. Look for businesses with Google Ads but poor websites, or active Instagram pages but no lead capture.
Build a Niche List
Instead of targeting all business types, pick one niche and go deep. "Digital marketing for restaurants in Jaipur" is a much stronger pitch than "digital marketing for everyone."
- Pick one city
- Pick one business type
- Use LandSea to find 50 businesses
- Research each one — check their social media, website, Google reviews
- Craft a pitch specific to their situation
The best pitch for a digital marketing agency is a free audit. "I analyzed your online presence and found 3 things costing you customers" is near impossible to ignore.
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