WhatsApp is India's most powerful sales tool. These 10 tips will help you use it like a pro.
1. Set Up a Business Profile
Use WhatsApp Business, not the regular app. It lets you set business hours, add a catalog, create quick replies, and shows your business name instead of just a number.
2. Use Quick Replies
Set up quick replies for your most common responses. Type "/" and select a template. Saves hours every week.
3. Create Broadcast Lists, Not Groups
Broadcast lists send messages to many people but each person gets it as an individual message. Groups feel less personal. Use broadcasts for updates and offers.
- Keep broadcast lists under 100 people for best open rates
- Send at 10am or 6pm — highest read times
- Never send more than 2 broadcasts per week
- Always include a clear call to action
Add "Reply STOP to opt out" at the end of broadcast messages. It builds trust and actually reduces opt-outs because people feel respected.
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